Affiliate marketing ranks among the fastest growing industries anywhere in the world. That’s why the term ‘industry’, though affiliate marketing has more to do with individuals. According to estimates worldwide, the affiliate marketing industry was worth US$18 billion by the end 2020. There’re projections this figure will increase exponentially in 2021 and beyond.
Reasons for Affiliate Marketing Growth
There’re several reasons why affiliate marketing is very popular among individuals and companies. Here’re some reasons that points to this fact.
- Affiliate marketing is cost-effective for companies.
- Individuals have an opportunity to earn passive income without much effort.
- Most prospects and customers make decisions to purchase something after reading good blogs and reviews and buy from affiliate links on these posts.
- Affiliate marketing complements digital marketing efforts.
- A brand or company gets wider exposure due to affiliate marketing.
- It’s possible to venture into newer markets without spending on staff and infrastructure through affiliate marketing.
- There’re no minimum educational qualifications to become an affiliate marketer.
- With millions of products and services available in the market, affiliate marketing provides an edge over rivals.
- Investment in affiliate marketing is very low for both companies and affiliate marketers.
- Affiliate marketing is a round-the-clock process and doesn’t depend upon office hours or store opening timings.
- Customers get multiple choices and discounts because affiliate marketers take a smaller cut on their profits to keep prices competitive.
Additionally, there’re several other reasons too. And if these sound attractive enough, here’re some major benefits of joining a bigecommerce affiliate program in 2021.
Why Become Affiliate Marketer for Big Ecommerce Company?
As you can see, there are 10 top benefits of affiliate marketing, both for a company and individual. If this interests you, here are top benefits of joining a big ecommerce affiliate program in 2020.
Excellent Commissions & Incentives
You’re becoming an affiliate marketer as a side hustle or to earn some good money. Affiliate marketing helps you earn even while you’re asleep. That’s because affiliate programs of big ecommerce companies such as Amazon, eBay and also healthcare giants such as Mayo Clinic offer excellent commissions and incentives.
Let’s look at Amazon’s affiliate marketing program. Amazon pays between two and a whopping 18 percent of the cost price of the product to its affiliate marketers. Of course, you don’t get paid for shipping costs and taxes if any. But if it’s a hot selling item, you can make a lot of money through affiliate links on your blog or even an affiliate marketing website.
Riding the Popularity Wave
Big ecommerce companies are already famous. That’s because people trust the brand and the quality of their products and services. Hence, you don’t have to exert extra efforts to popularize an unknown ecommerce company. Instead, you merely ride the popularity wave of big ecommerce companies.
Usually, big ecommerce companies spend a lot of money on publicity, advertising and marketing to maintain their brand image. And they hire topmost companies for this purpose that know the customer pulse, market conditions and prevent any adverse publicity. Therefore, as an affiliate marketer for a big ecommerce company, you enjoy these benefits indirectly.
Dashboard & Other Benefits
Big ecommerce companies will provide your online dashboard when you join their affiliate marketing programs. This means, you can create own affiliate links and customize them to suit your website, blog or social media posts.
Furthermore, you can also create banner ads and other online promotional material that can help you get the necessary attention from prospective clients, through these dashboards. Often, big ecommerce companies also pay a small fee when you place their advertisements on your blog site or affiliate website.
Widest Range of Products
You’ll definitely be aware that big ecommerce companies have the widest possible range of products. A big ecommerce company cannot promote each of these due to the sheer numbers. This drawback of big ecommerce companies allows you to select a niche for affiliate marketing.
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You can select a niche depending upon your interests too. For example, if fashion is your interest or hobby, you can blog about the latest trends and create affiliate links for such products.
Excellent but authentic product reviews are also something that people read before making a purchase. Therefore, you can select a niche about something you’re passionate about and enter affiliate marketing.
Another benefit of joining a big ecommerce affiliate program is also that you have the latest products coming on board almost daily. Hence, you’ll never be short of things to promote through affiliate marketing.
Benefit from Sales & Special Offers
Big ecommerce companies often launch sales and special offers. This enables you to benefit from the seasonal rush of online shoppers. As I mention earlier, people read reviews online before they make a purchase. And when you have an honest review with an affiliate link during sales and special offers, you can bag more clients.
When you have an affiliate marketing dashboard from a big ecommerce company, you can create ads and affiliate links that match the sales and promotions. This makes it more attractive for people visiting your blog, website or social media pages to place an order.
Nowadays, countless successful affiliate marketers also promote affiliate links through various apps. This enables people on the move to read content, take swift decisions and place orders.
More Benefits of Affiliate Marketing with Ecommerce Giants
A lot of big ecommerce companies also have referral rewards for affiliate marketers. That means, you can refer a relative or friend to join the affiliate marketing program. And when they record their first affiliate sale, you get some money from the big ecommerce company.
This pay doesn’t affect the profit or earnings of the person you refer to. Furthermore, it provides you an opportunity to boost your income through the referral program. In fact, most big ecommerce companies encourage affiliate marketers to refer people to join in, as part of their marketing strategy.
In Conclusion
Before concluding, here’s something to remember about affiliate marketing. It’s an excellent way to make a lot of money. However, affiliate marketing isn’t an instant process. Often, it takes time to record the first sale. Therefore, patience is necessary.
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