Top Digital Commerce Platforms to Watch in 2024: 17 Expert Reviews

In the rapidly evolving world of eCommerce, it’s crucial to stay ahead of the game. The global eCommerce market, which was valued at USD 7750530 million in 2021, is expected to reach a staggering USD 32869112.68 million by 2031, growing at a CAGR of 17.4% during this period​​. This staggering growth underscores the importance of choosing the right digital commerce platform in 2024. In this guide, we review and compare 17 top digital commerce platforms, providing insights to help businesses make informed decision.
1. Shopify Plus

Overview

Shopify Plus, a leading name in digital commerce platform, is known for its versatility and wide range of features. It’s a platform that caters to diverse business needs, especially known for its multi-channel sales capabilities and customizable designs.

Key Features and Considerations

• Multichannel Sales: Shopify stands out in offering solutions for selling across various online and offline channels.
• Customizable Designs: The platform offers a range of design templates and customization options to create unique store experiences.
• Pricing Structure: Shopify’s pricing is tiered, catering to different business sizes and needs.

Conclusion

Despite its steep learning curve and potentially higher costs, Shopify Plus Partners remains a powerful and versatile digital commerce platform. It’s an ideal choice for businesses seeking a balance of functionality, aesthetics, and multi-channel selling capabilities.

2. Squarespace

Overview

Squarespace is renowned for its visually appealing designs and user-friendly interface, making it a popular choice for businesses focused on brand and design.

Key Features and Considerations

• Award-winning Designs: Squarespace offers modern, aesthetically pleasing templates perfect for creating visually appealing online stores.
• SEO and Analytical Tools: The platform provides robust tools for optimizing your site for search engines and analyzing traffic data.

Conclusion

Squarespace is an excellent digital commerce platform for businesses that prioritize design and brand identity. While it offers a visually stunning platform, it does come with some limitations in eCommerce features compared to other competitors.

Watch more: What are Digital Commerce Solutions? Benefits, Types, Best Practices and More

3. WooCommerce

Overview

WooCommerce is a flexible WordPress plugin known for its extensive customization options and compatibility with the WordPress ecosystem.

Key Features and Considerations

• Open-source Nature: Offers high levels of customization for those with technical expertise.
• Compatibility with WordPress: Ideal for businesses already using or familiar with WordPress.

Conclusion

WooCommerce is a strong choice for WordPress users looking for a customizable and integrated eCommerce solution, though it requires a certain degree of technical know-how.

4. Weebly

Overview

Weebly is a well-known digital commerce platform for its simplicity and user-friendly interface, making it an excellent choice for beginners and small businesses looking to build their online presence easily.

Key Features and Considerations

• User-friendly Interface: Weebly is designed for ease of use, catering to those new to digital commerce.
• Robust Free Plan: Offers a strong set of features even in its free plan, suitable for small-scale entrepreneurs.

Conclusion

Weebly’s simplicity and robust free plan make it a recommended choice for those starting out in eCommerce or with limited technical skills, albeit with fewer design options.

5. BigCommerce

Overview

BigCommerce Agency is renowned for handling large inventories and complex product variables, making it an ideal choice for businesses with significant product offerings and intricate eCommerce requirements.

Key Features and Considerations

• Large Inventory Management: BigCommerce excels in managing extensive product catalogs, providing robust solutions for businesses with large inventories.
• Advanced Features: Offers a suite of advanced features, including bulk pricing and numerous integrations, catering to complex eCommerce needs.
• Front and Back-end Support: Provides comprehensive support for both front-end customer experiences and back-end operations.

Conclusion

For businesses needing a digital commerce platform capable of managing complex product variables and large inventories with robust support, BigCommerce stands out as a highly suitable choice. Its comprehensive features cater to larger operations, though its customization options may be more limited compared to other platforms.

6. Wix

Overview

Wix is celebrated for its user-friendly interface and versatile nature, making it a preferred choice for small to medium-sized businesses across various industries.

Key Features and Considerations

• User-friendly Interface: Wix’s intuitive drag-and-drop interface makes it easy for users to create and manage their online stores.
• Versatile Functionality: The platform offers features like abandoned cart recovery and various payment options, catering to a wide range of eCommerce needs.
• Scalability: While Wix is particularly suitable for small businesses, its scalability may be a consideration for rapidly expanding businesses.

Conclusion

Wix is an excellent choice for small businesses looking for an easy-to-use platform with versatile features. However, businesses planning for significant scaling might need to consider its limitations in terms of handling larger operations.

7. Zyro

Overview

Zyro offers an affordable and intuitive solution for businesses looking to enter the eCommerce space without extensive technical expertise.

Key Features and Considerations

• Affordability: Zyro stands out for its cost-effective solutions, making it accessible for startups and small businesses.
• AI Tools: The platform incorporates AI tools for business planning and analytics, offering valuable insights for

Key Features and Considerations

• Affordability: Zyro stands out for its cost-effective solutions, making it accessible for startups and small businesses.
• AI Tools: The platform incorporates AI tools for business planning and analytics, offering valuable insights for strategic decision-making.
• No-Code Store Builder: Zyro offers a user-friendly, no-code interface, allowing business owners to set up their online store without needing technical expertise.

Conclusion

Zyro is a great digital commerce platform for small businesses and entrepreneurs seeking an affordable and straightforward solution to launch their eCommerce ventures. With valuable AI tools and an easy-to-use interface, Zyro makes eCommerce accessible even for those without technical expertise.

8. Big Cartel

Overview

Big Cartel is tailored specifically for creatives and small-scale entrepreneurs, offering a platform that balances simplicity with customization.

Key Features and Considerations

• Simplicity: Known for its easy setup and user-friendly interface, Big Cartel is ideal for beginners.
• Customization: Offers a range of customization options to help artists and creators showcase their products uniquely.

Conclusion

For creatives and small-scale entrepreneurs seeking an easy-to-use platform that allows a degree of personalization, Big Cartel is a commendable choice. Its simplicity and focus on creative industries make it especially appealing for artists and small business owners.

9. Sellfy

Overview

Sellfy is optimized for small-scale businesses, offering a streamlined solution for cross-channel sales.

Key Features and Considerations

• Efficient for Small Businesses: Sellfy provides a straightforward and efficient platform for small businesses.
• Pricing Model: The platform’s pricing model is clear and concise, suitable for businesses with limited budgets.

Conclusion

Sellfy emerges as a practical choice for small-scale businesses seeking an efficient and straightforward eCommerce platform. However, businesses should consider the limitations of its payment processing gateway options.

10. Square Online

Overview

Square Online integrates seamlessly with physical stores, offering robust Point of Sale (POS) solutions and a user-friendly website builder.

Key Features and Considerations

• Integration with Physical Stores: Ideal for businesses with both online and offline sales channels.
• Website Builder: Provides a user-friendly tool for creating and managing online stores, suitable for beginners.

Conclusion

Square Online is a highly effective digital commerce platform for businesses operating both online and offline. It provides tools that seamlessly integrate physical store operations with eCommerce capabilities, offering a unified solution for diverse business needs.

Watch more: 10 Best Digital Commerce Services Lead Your Business

11. Shift4Shop

Overview

Shift4Shop is noted for its comprehensive eCommerce solutions, offering robust hosting services and a range of built-in features.

Key Features and Considerations

• Comprehensive Hosting Services: Provides reliable and secure hosting for eCommerce websites.
• Built-in Features: Includes a variety of tools such as SEO optimization and email marketing.

Conclusion

Shift4Shop is well-suited for businesses seeking an all-in-one eCommerce solution that combines hosting, marketing, and sales tools. Its comprehensive feature set caters to a wide range of eCommerce requirements.

12. Volusion

Overview

Volusion is recognized for its excellence in reporting and analytics, which is particularly beneficial for creative sellers looking to gain insightful data to drive their business strategies.

Key Features and Considerations

• Advanced Reporting and Analytics: Offers comprehensive tools for sellers to analyze their store’s performance in detail.
• Payment Options: Volusion supports a range of payment options, catering to diverse customer preferences.
• Mobile App: Provides a mobile application to manage eCommerce activities on the go, enhancing convenience for business owners.

Conclusion

Volusion is a strong candidate for creative sellers and businesses that prioritize detailed reporting and analytics to guide their eCommerce decisions. Its variety of payment options and the convenience of a mobile app add to its appeal, especially for businesses looking for a data-driven approach to eCommerce.

13. Adobe Commerce

Overview

Adobe Commerce, formerly known as Magento, is renowned for its scalability and comprehensive inventory management, making it suitable for businesses of all sizes.

Key Features and Considerations

• Scalability: Capable of supporting businesses as they grow, offering robust scalability options.
• Inventory Management: Provides advanced tools for managing extensive product inventories effectively.
• Open-Source Option: Offers an open-source version, allowing for extensive customization and flexibility.

Conclusion

Adobe Commerce is an ideal digital commerce platform for businesses seeking scalability and comprehensive inventory management capabilities. Its open-source nature provides the flexibility for extensive customization, making it a preferred choice for businesses looking for a scalable and customizable eCommerce solution.

14. Ecwid

Overview

Ecwid is a plugin for existing websites, offering a range of eCommerce features without the need for a complete site overhaul, making it suitable for small to medium-sized businesses.

Key Features and Considerations

• Plugin Nature: Easily integrates with existing websites, adding eCommerce functionality without the need for a complete site rebuild.
• Feature Range: Offers a comprehensive set of features, catering to various eCommerce needs.
• Pricing: Provides flexible pricing options, making it accessible for businesses of different sizes.

Conclusion

Ecwid is a practical choice for businesses seeking to add eCommerce capabilities to their existing websites. Its ease of integration, comprehensive features, and flexible pricing make it particularly suitable for small to medium-sized businesses.

15. Hostinger

Hostinger offers a unique blend of traditional hosting and powerful website-building capabilities, making it an adaptable choice for various e-commerce needs. It stands out for its integration of artificial intelligence (AI) tools, which assist in branding and content creation.

Key Features and Considerations

• AI-Powered Tools: Hostinger provides AI tools for branding, design, and content creation, which can be particularly beneficial for businesses looking to establish or refine their online presence.
• Flexible Hosting Options: Users can choose between using WordPress or Hostinger’s own website builder, offering versatility in website creation and management.
• Payment Gateway Options: Hostinger supports over 20 payment gateway options, ensuring flexibility in transaction processes.

Conclusion

Hostinger is an excellent choice for businesses that require a combination of traditional hosting and innovative e-commerce solutions. Its use of AI tools for branding and content creation makes it particularly appealing for new brands or those undergoing a digital transformation. 

16. Kibo

Overview

Kibo offers an integrated commerce and Order Management System (OMS) platform, making it suited for larger enterprises with complex eCommerce requirements.

Key Features and Considerations

• Integrated Commerce and OMS Platform: Provides a comprehensive solution for managing both eCommerce and order fulfillment processes.
• Suited for Larger Enterprises: Ideal for larger businesses with complex operations and high-volume sales.

Conclusion

Kibo is well-suited for larger enterprises looking for an integrated solution that can handle complex eCommerce and order management needs. Its comprehensive platform is designed to support the intricate requirements of large-scale operations.

17. SAP Hybris Commerce

Overview

SAP Hybris Commerce is designed for larger enterprises with robust eCommerce requirements and offers strong integration capabilities with other SAP systems.

Key Features and Considerations

• Targeted at Larger Enterprises: Offers solutions for complex and large-scale eCommerce operations.
• Integration with SAP Systems: Seamlessly integrates with various SAP systems, enhancing enterprise resource planning and data management.
• Robust Features: Offers a wide array of features tailored to meet the complex needs of larger enterprises, including advanced inventory management, customer relationship management, and more.

Conclusion

SAP Hybris Commerce is particularly beneficial for large enterprises that require a robust, scalable eCommerce solution with strong integration capabilities. Its ability to seamlessly integrate with other SAP systems makes it a compelling choice for businesses already operating within the SAP ecosystem, and looking to streamline their eCommerce operations.

Conclusion

Selecting the right digital commerce platform in 2024 is vital in a market where technological advancements, such as mobile commerce, are reshaping consumer behaviors and expectations​​. Each platform in this list offers unique features and caters to different business needs. This guide is intended to help businesses navigate the complex landscape of digital commerce platforms, ensuring they choose a solution that aligns with their specific requirements and growth aspirations. For expert advice and personalized recommendations based on your business needs, don’t hesitate to contact us at SmartOSC. Our team is ready to assist you in leveraging the full potential of digital commerce.

Source: https://www.smartosc.com/digital-commerce-platform/